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Old 14-02-18, 19:54
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Default Chrome's Ad Blocker

Chrome's ad blocker goes 'live' tomorrow, 15/02/2018. More info in the articles linked to below:

Chrome’s ad blocker goes live on February 15 | Ars Technica
Quote:
The Web's #1 advertising company makes a power play with its own ad blocker.
Chrome's New Ad Blocker Settings [Images]
Quote:
Starting tomorrow, February 15, Google will begin to block certain types of online ads using a new built-in ad blocking technology it announced last June.

Below are the basic things a user needs to know about Chrome's new ad blocker, along with a few screenshots showing what controls Google will make available to users.
How Chrome’s built-in ad blocker will work when it goes live tomorrow | TechCrunch
Quote:
Chrome’s built-in ad blocker will go live tomorrow. It’s the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a regular user, you may not even notice it.

The most important thing to know is that this is not an alternative to AdBlock Plus or uBlock Origin. Instead, it’s Google’s effort to ban the most annoying ads from your browser. So it won’t block all ads — just those that don’t conform to the Coalition for Better Ads guidelines.
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Old 14-02-18, 21:44
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Default Re: Chrome's Ad Blocker

'The Register' has its usual down-to earth approach in its description of this news:

From tomorrow, Google Chrome will block crud ads. Here's how it'll work • The Register
Quote:
Consider it a wakeup call for websites – it's time to end the scourge of awful banners

Starting tomorrow, Google, which makes most of its money from online advertising, will begin blocking egregious ads in its Chrome browser under limited circumstances – though it would really rather not.

The reason, explained Chrome veep Rahul Roy-Chowdhury in a blog post on Tuesday, is that some ads suck.

"It’s clear that annoying ads degrade what we all love about the web," he said.

Millions of internet users reached that conclusion years ago and have taken steps to block web ads, often as many as possible rather than the worst of the lot, through the use of ad blocking code in browsers, in apps, and in network hardware.
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Old 14-02-18, 23:37
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Default Re: Chrome's Ad Blocker

There's an article about this on ZDNet's site too:

Google: We're about to turn on Chrome's partial ad blocker against disruptive ads | ZDNet
Quote:
Google kicks off Chrome ad filtering on sites that persistently display annoying ads.

Google will this week turn on its partial Chrome ad blocker, which will stop showing ads on sites repeatedly flagged for irritating advertising.
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Old 15-02-18, 15:25
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Default Re: Chrome's Ad Blocker

It's been launched! From BBC News Technology:

Google Chrome launches default ad-blocker - BBC News
Quote:
Google has launched an ad-blocker for its Chrome web browser that is designed to prevent "annoying" and "intrusive" ads being shown to users.

Google announced the move to curtail full-page and auto-playing video ads, among others, last year.

The choice of which ads to block will be determined by the Coalition for Better Ads (CBA) - made up of companies including Google and Facebook.

Sites will have 30 days to remove disruptive ads before blocking begins.
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Old 16-02-18, 18:58
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Default Re: Chrome's Ad Blocker

It seems that Google's 'ad blocker' is more of a filter then a blocker.

Why Chrome’s ad filter isn’t an adblocker – Naked Security
Quote:
Screen-covering pop-ups, countdown timers, ads that start playing sound when you visit a website – just some of the annoying ads Google Chrome’s new integrated filtering promises to start blocking from this week.

Optimistic news coverage has described this as the arrival of adblocking in Chrome, which is neither how Google explains the change, nor technically accurate.

Google, of course, can’t enable full-throated blocking of web advertising because this would risk damaging its business model.
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Old 16-02-18, 21:31
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Default Re: Chrome's Ad Blocker

More from The Register:

Chrome adblockalypse will 'accelerate Google-Facebook duopoly' • The Register
Quote:
And publishers – have you thought of trying something new?

We found broad agreement that it's going to be web content producers, not the ad industry, that will feel the axe, and the consensus is that Google will get stronger.

Not only is Google the biggest corporation in the digital advertising business, its Chrome browser has the largest market share – dominating both mobile and desktop. So it's police, judge, jury and executioner.
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Old 19-02-18, 23:00
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Default Re: Chrome's Ad Blocker

I get the feeling that The Register isn't overly impressed:

*Wakes up in Chrome's post-adblockalyptic landscape* Wow, hardly anything's changed! • The Register
Quote:
Web still looking pretty toxic

You read it here first: the much-feared Chrome adblockalypse is likely be a soaking wet squib – with many kinds of digital irritant permitted.
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Old 24-02-18, 23:39
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Default Re: Chrome's Ad Blocker

EFF don't seem too impressed either:

The False Teeth of Chrome's Ad Filter | Electronic Frontier Foundation
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